Package Design

In this project, I was able to focus on creating new packaging for an already existing brand. We were tasked to research brands that in our opinion didn't have great packaging or just didn't look appealing to us in general. I chose Banana Boat because I felt that their packaging felt somewhat outdated and needed an updated modernized look with a whole new color scheme.

Banana Boat Packaging Before

My vision for a new Banana Boat Packaging

I felt that this new color scheme and packaging fit with what is popular on the market at the moment. Right now people are going for more neutral/natural color schemes rather than the more fun and bold colors. The market is drawn to the more clean look and a lot of brands are adapting and rebranding their look to this new one.

I went through multiple different color schemes and layouts before I finally landed on this one, so below is some progress to show how I finally got to this point.

Banana Boat Packaging Before

My vision for a new Banana Boat Packaging

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